It should be clear to you as a landlord how important marketing is to attracting ideal tenants. If you still haven’t used virtual tours, you’re passing up a fantastic chance! Implementing a virtual tour system for prospective tenants can serve as an effective means of acquainting them with the rental properties prior to their physical visit, thereby showcasing what to anticipate. In the following paragraphs, we will discuss the advantages of virtual visits for the marketing of rental properties and the reasons why all rental property owners should implement them.
Virtual Tour Basics
A virtual tour, which allows prospective tenants to virtually navigate a rental property, is a computer-generated simulation of the space. Virtual tours offer an immersive and comprehensive view of each room, in contrast to photographs that display the property from a restricted vantage point. Moreover, virtual tours provide potential tenants with the ability to assess the proportions of specific rooms and areas within the residence, as well as envision how their furnishings would be arranged within the area.
A growing number of prospective tenants favor virtual tours of rental properties, according to recent research. More than 70% of renters indicated that they would be ready to rent an apartment without physically seeing it if they could view it online via a 3D virtual tour, by the research compiled by Zumper.
Types of Virtual Tours
By enabling potential tenants to view your rental properties from any location without physically being there, virtual excursions offer an immersive experience. In this manner, prior to viewing the property, people can assess whether the place meets their demands. There are three primary varieties of virtual tours available for selection: virtual reality tours, 360-degree virtual tours, and 3D virtual tours.
1. 360-degree Virtual Tour: The process of constructing 360-degree virtual excursions involves the integration of multiple photographs to form a unified panoramic image. With the ability to drag and drop, these tours give prospective tenants a comprehensive overview of a room in a single image. Rental property owners who are new to the realm of virtual tours should strongly consider 360-degree virtual tours due to their affordability and simplicity to create.
2. 3D Virtual Tour: By enabling prospective tenants to virtually traverse the property, a three-dimensional (or “true”) virtual tour provides a higher level of immersion compared to a 360-degree virtual tour. These tours are made by taking a lot of pictures of a rental home and then putting them together with specialist software. Three-dimensional virtual tours are usually reserved for luxury rental homes due to the time and work involved in producing results of this caliber.
3. Virtual Reality Tour: Virtual reality (VR) excursions are the most innovative and captivating method of property exploration. Prospective tenants can examine every corner of the home and stroll around as if they were physically present by donning a VR headset. VR tours were uncommon at first, but as VR technology gets more widely available, they are happening more frequently now.
The Benefits of Using Virtual Tours
Having covered the fundamentals of virtual tours, let’s look at some advantages of utilizing them to sell your rental property.
• Convenience. The fact that virtual tours are extremely convenient is their greatest advantage. Prospective lessees are able to tour your rental properties from the comfort of their own residences or workplaces. This is particularly advantageous for renters residing out of state or internationally who need assistance organizing a time to visit the property in person.
• 24/7 Availability. Virtual tours are accessible around the clock, every day of the week. This allows prospective occupants to schedule tours of your rental properties around their convenience, rather than having to accommodate your schedule.
• Increased Online Engagement. Also shown to boost engagement are virtual tours. Virtual excursions can increase the SEO or digital visibility of your rental property on search engines. Including a virtual tour in your property listing is a fantastic method to offer new material and raise your listing’s search engine position because Google favors original content.
How to Optimize Your Virtual Tours
These pointers will help you maximize the advantages of virtual tours now that you are aware of their advantages:
• Quality Matters. When it comes to virtual tours, quality is important. Use high-quality images and videos, instead of ones with low resolution or fuzzy shots. In order to enhance the comprehension of prospective tenants regarding your rental properties, employ high-quality virtual tour materials.
• Include a Call to Action. Towards the conclusion of your virtual tour, include a call to action (CTA). A call to action (CTA) is a phrase or button that nudges prospective tenants to do the next action, such calling you for a showing or asking for further details. Potential renters can take action and get closer to signing a lease by including a call to action.
Virtual tours enable you to give prospective tenants a sense of your rental properties without requiring them to make an in-person visit. There has never been a better opportunity to begin incorporating virtual tours into your rental property marketing than right now. Contact your local Real Property Management office today to learn more about incorporating virtual tours into your rental property marketing.
We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.
